We have created and delivered:

Marketing Strategy Consulting

• Buyer Research and Interviews
• Customer Segmentation and Persona Development
• Positioning and Messaging
• Competitive Intelligence
• Product Management

Marketing Metrics Analysis

• Analytics Tool Installation and Configuration
• Sales Funnel (Lead Generation and Development) Analysis
• Executive Summary “Scorecard” Development
• Sales Force Automation Tool Integration
• Email Broadcast System Integration

Business Blog Development and Revitalization

• Blog Application Installation and Integration
• Content Development, including Writing
• Editorial Guidance
• Strategic Partnering
• Community Outreach

Other Online Marketing Program Components

• Web sites
• Email Broadcast Programs
• Search Engine Optimization
• Pay-Per-Click Search Engine Advertising
• Copywriting
• Online Product Tours
• White Papers
• Webinars
• Ecommerce

Offline Marketing Program Components

• Creative Development
• Customer Case Studies
• Press Releases
• Advertorials
• Trade show promotion
• Presentations
• Print Advertising
• Print Brochures
• Direct Mail