Not long ago I built an extranet for a client, which was a secure repository of documents. The client wanted to know which files were being downloaded by which users, but Drupal didn't offer that out-of-the-box. So, I had this very modest module written by a nice fellow in the UK.

download_statistics.tar.gz

Untar, upload and install as usual. Then you'll be able to see something like this: 

In a post from last week, I mentioned (almost as an aside) that marketers have to own the “What The Customer Wants” piece if they want any authority. This was a rather loose end that needed tying. I can think of three other subjects that a marketer ought to know cold, if they expect to have a say in corporate strategy.